We are Alight, we are a creative design agency who believe that functionality and
service are just as important as making things beautiful.
- Brand Identity
- Copy Writing
- Website Design & Build
- Graphic Design for Print
- Search Engine Optimisation (SEO)
- E-Mail Marketing Campaign Design & Deployment
Blue Kite Energy
A brand new business, Blue Kite approached Alight looking for expert help with creative direction and ongoing marketing services.
Beginning with the brand, we engaged in a creative strategy workshop, from which the name Blue Kite Energy emerged. From here, we delivered stationary design, before moving onto their hybrid website containing XHTML and ‘Moo’ coding to add interest to the site.
The Blue Kite website was launched with a comprehensive PPC (pay per click) promotion, running concurrently with an organic SEO campaign, driving targeted new business to the site. In the first three weeks after launch, Blue Kite had to recruit new staff to deal with all the new lead calls!
Our copywriters established a tone of voice as part of the branding guidelines, bringing the subject matter to life in a fun and engaging manner. With this, we designed information literature to support the Blue Kite sales team, and launched the business with an email marketing campaign.
Alight continue to maintain the website, updating with regular news stories on a weekly basis. It’s been great fun working with Blue Kite and they’ve been whole heartedly impressed with what we have done for them. Get in touch to see how we can impress you too!