New Creative Spark at Alight

Alight is delighted to announce the recent appointment of Antony Smith as its new Creative Director.

Antony arrives with strong, well-rounded industry credentials, having worked in senior creative and design management roles, previously managing high profile projects and art directing design teams at several big name agencies including The Designers Republic.

Antony has delivered dynamic and commercially effective design solutions for branding and advertising campaigns on a national and global scale, he has created high profile identity work and integrated online and offline campaigns. His fifteen years experience is wide-ranging, working with a diverse portfolio of national and international clients such as Bentley Motors, Coca-Cola, Hasbro, HSBC and Yamaha, plus many other brands in the automotive, construction, education, financial, and public sectors, plus FMCG and leisure industries.

Alight MD Peter O’Brien said of the appointment "We are delighted Antony has joined the team. His hire marks a real statement of intent for Alight and our plans for progress as a full service design agency – he has a wealth of industry expertise that will be a real asset, strengthening our creative output, and giving us further opportunities to attract new business."