The brand phenomenon, Innocent, quite literally burst into the soft drinks industry back in 1999 and ever since then they have revolutionised the way we see, feel and consume smoothies/juices in every way possible - more so recently down to eagerly choosing bobble hats for our little smoothie bottle treats! (as part of ‘The Big Knit’ charity funds for Age Concern and Help the Aged).
The brand cleverly taps into our emotional well-being and thinking in such a friendly manner, which openly charms and inspires us all the way to the fruity loveliness. We relate to Innocent’s tone of voice with such warmth, heart and care.
It’s pretty hard not to miss the advertising and marketing campaigns of Innocent, spanning across TV, in-store promotions, press and digital.
Stopping us in our tracks, grabbing our attention is what Innocent do best and where it scores it’s points with us all. Since the 2.7 million ‘Superhero - here to save the peckish’ campaign hit our TV screens at the beginning of this year, accompanied by it’s poster and digital campaign, Innocent are back with another instalment to tickle our taste buds with natural and super delicious orange juice.
The TV advert opens with a refreshing and colourful visual appeal of pouring orange juice against a white background to add focus, gradually spreads and makes the shape of the tree, from which the orange fruit oriented. Featuring Patrick Stewart as voice over gives this advert a humbling and meaningful refined message; of being the finest oranges used and not from concentrate. What is great is that this new campaign rolls orange - related puns throughout, with such humour and therefore continues to attract new and existing consumers.