When Is The Right Time To Redesign Your Website?

A well made website can serve you well for many years if it is carefully maintained and updated however there comes a time in every website's life when a re design is required.

The web is an ever changing space where new technologies and trends appear almost weekly so knowing when the right time to upgrade is an art form that could make or break your online success.

Why Would I Need To Re-Design My Site?

A website that was designed 4 years ago may have been performing well when it first launched however it could be losing out against more modern websites that focus on current customer wants and needs.

It could also be that your current site doesn't covert very well and is wasting cash used acquiring customers. 

If your site isn't up to scratch and simple to use then getting a redesign could well be the best course of action to take.

What Do I Need To Consider

There are several main factors you need to consider when deciding to go down the path of a re-design.

Give Visitors What They Want

The most fundamental of these factors is to not lose sight of what customers want; these are the people that will be using your site day in day out.

Provide information in a clear easy to understand manner, make the site easy to search and navigate and most of all, make it easy for them to fulfil their goal on your site, whether that be checking out, getting quotes, etc.

Don't Throw Away Your Search Engine Ranking

It's very easy to lose sight of the big picture when you're knee deep in designs and in communication with developers.

A common mistake made when launching a new site is forgetting about the old one. You will have no doubt worked hard to drive traffic to your website and this usually means you will have under gone some search engine optimisation.

When you make your new site live, it's likely that your site's URLs will have changed. If these are not redirected properly then not only will you lose traffic going to them but you'll also be throwing away all the hard earned links and positions in the search engines. Simple redirects can be easily set up that can save most, if not all, the value and traffic earned from your efforts.

These are just a few of the factors to consider when doing a re-design. If done correctly then a redesign can be very positive for a site however there are many areas that could cause issues if not handled correctly.