Superb! We're delighted with the result, it captures what we're all about and it does exactly what it needed to!
Richard Collis
IFA and Project Manager
The Brief
A Trusted Client —
Campbell Harrison is an independent financial advisor, specialising in pensions, retirement management and investment planning.
They've been a client of ours now for 4 years and it's a tremendous feeling to know that a client trusts you with their business and will keep coming back to you for your expertise but, with that knowledge comes great responsibility.
The Job —
Campbell Harrison wanted a new website building and as we'd produced a site for them before, the heat was now on, for us to take it to the next level and totally surpass ourselves, as a Design Agency!
The Plan
Another
Award Winning Web Design —
Campbell Harrison wanted their site to really stand out, so we built the new site in super cool HTML5. Looking to the future is what Campbell Harrison is all about, and HTML5 is the future. Need we say anymore.
Any great Design Agency knows that in this modern tech-savvy world efficiency and speed is paramount, so the new site has been optimised across the board for a super-fast loading speed.
The Deliverables
Animated Video for Web —
Let's be honest, what Campbell Harrison do can make most people either a little sleepy or a lot confused.
People might recognise the importance of planning for the future but, the way services are usually pitched can be
intimidating and we end up putting it off for longer than we really should.
That’s when you need the mind of a Creative Design Agency to step in. Our answer..create an animated video for the site that makes Pensions, easy to understand and won't have
us all nodding off.
Content Creation & Beautiful Statistics —
We wanted to ensure Campbell Harrison stood out amongst the competition and reflect their modern but experienced approach. So we, made the content to the point, fun, intriguing and above all friendly.
Statistics don't have to be dull, if they're weaved into your content where relevant and they can actually enhance the delivery. We took statistics from real reports and breathed life into them.
All of this was delivered in a fresh and engaging way, using character graphics and a wizard base walkthrough, cleverly informing the user and guiding them to the all important calls to actions.
Get in touch & discuss your project today!
Replay the video
Character Creation —
The perfect way to liven the subject matter up and engage people is with animated characters. There is so much more room for creativity and flexibility, if you're telling a story or demonstrating how a product works.
Plus believe it or not, we're more likely to switch off if a human being is trying to sell us something, as opposed to an animated character. A character has the potential to become a trusted source, as your brand becomes more established and a character won't need replacing with time like an actor inevitably will.
INTERESTING FACT:
Our illustrator used himself as a model for these characters, anticipating his own aging in the process.
In addition to being unusually boisterous (and wearing odd fluorescent socks) in recent weeks, he's started up a pension of his own with Campbell Harrison. We think he might just have triggered his own midlife crisis?
The Results
A multi Award Winning Website, that drives traffic through the roof. —
To say Campbell Harrison was happy with the new site, is an understatement. They were so impressed with the new look and feel of the site, they've asked us to develop and expand it with whole new areas.
Campbell Harrison has also seen a dramatic increase in traffic since the new site went live and the site has won a prestigious award from AWWWards. So approval all round and celebration in order, we think!
The Work
Home Page —
A definite spin on traditional delivery methods. Educating people about pensions and investments doesn't have to be boring!
Characters And Story Telling —
Although this is a pretty serious subject it doesn't mean you need dry, dull content.
Our illustrations help tell a serious story with a bit of fun thrown in for good measure. It makes the subject far more accessible to the reader and definitely sets Campbell Harrison apart from
their competition.
Pensions &
Incredible Stats —
Sticky content. This site is positively, er, dripping
with it.
These screen grabs do nothing to show you how fun this site is to play
with though
Keeping the message tight isn't as easy as it sounds. Writing less takes longer... the benefit though, people are more likely to actually read it. Back that up with easy to grasp stats and graphical devices and you're on your way to a conversion.
Super Powerful
Call To Action —
Some of our most decisive results come from integrating a powerful call to action
at the end of our
powerful videos.
