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the brief

The Brief

What is Chi? - We hear you cry…
—

Film Director Jonathan Newman's eyes were opened to the benefits of drinking Coconut Water, whilst honeymooning in Thailand. But, on returning to the London, he was disappointed by the quality of the product available in the UK, decided to do something about it and Chi was born.

Choose a Creative Design Agency to raise awareness of your brand
—

Jonathan had seen the work we do, the results we had driven for our clients and decided that we were just the right Creative Design Agency to help him enhance and raise awareness of his brand. So we set about making sure Chi's website was reflective of the product.. fresh, good for your system and a million miles from the competition.

The Plan

Digital Strategy, UX & UI Design
—

Feefo first contacted us to commission a full digital strategy, which is something we specialise in. It's a very involved process, that amongst other things creates a detailed analysis of the current site in terms of design and analytical performance; a solid analysis of their competition and what they're up to, along with researching the target demographic and ways to help convert them. Not to mention rolling all this into UX pathways and planning all new marketing channels, ready for execution.

Armed with our research data, we put together a strategy to streamline Feefo's sign up process and improve their conversion rate, through crafted UX pathways. We even proposed minor technical changes to their application that would turn their review system into a supercharged SEO tool, giving them a whole new supporting business model. On the strength of our digital strategy, Feefo were convinced that we were the right people to take their business to the next level and beyond.

The Deliverables

User Experience & Web Design
—

If you've got a great new product like Chi and want to tell everyone about its benefits, how do you go about it without making them feel like you're selling to them.

We made the beautifully crafted pages that were a little interactive and used 'sticky' elements to drive people to absorb the content through their own curiosity
and inquisitiveness.

The site was also built to be responsive. Meaning the pages adapt to large or small screens, delivering the best visual results whatever the resolution of the screen you're viewing it on.

one seed one life - a better place - organisations logo design

Charitable Work
—

Alongside Chi, Jonathan and his business partner David Mendelsohn had set up a charity called One seed One life, and after we learned about what they were doing we wanted to help out.

So as our pro bono project for the year we worked on branding the charity and are currently developing them a website, which enables people to make donations
directly online.

For such a wonderful and worthy cause it was a no brainier. We were all so glad to help and will continue to support them in the years to come.

one seed one life - charity website design

The Results

A Healthy Return on Investment
—

Within 20 minutes of going live Chi received an enquiry that secured them a
massive distribution deal. And their relationship with our Creative Design Agency
didn’t end there.

On the back of this success and others Jonathan commissioned another
project involving Web Design and Software Development (SAAS) for Writers
Copyright Association.

The Work

Home Page
—

One single objective.
Blow the competition out of
the water.

Check

chi home page

Celebrity Endorsed
—

As far as we're concerned if Melissa George loves it then everyone has to love it - it's a new law we are introducing!

product page

It's A Fact
—

Content was certainly not an issue here. The facts speak
for themselves... and there are a lot of them!

its a fact

Product Page
—

One product, two purchase options and another oportunity to show off the new brand and brand
new Chi.

product page

Get in touch and discuss your project today!