Digital Strategy
More important than...
design, development and Internet marketing combined
Only fools rush in - Don’t be a crazy fool!
Although, we’re a very (VERY!) friendly bunch at Alight, we’re not everyone’s cup of tea. You see there are no yes men (or women) here, and we’re damn proud of it. Because of this, and our open minded clients, we deliver consistent and impressive results. You can only get amazing results with a serious plan though. You’ll love it when our plan comes together.
Online strategy, done properly, can take some time - and it will cost actual money too - just as it should with any professional planning procedure. You wouldn’t ignore the services of an Architect if you were getting an office built - the same reasoning applies for a successful website or web application.
You’ll likely be saying ‘well yes, of course it does why even bring that up, that’s the most important bit!’ We bring it up because there are plenty of smaller companies out there with great ideas, that may just change the world, and they deserve to not fall foul of those out there incorrectly referring to themselves as ‘web professionals’ - careful strategy and planning is not an option it’s essential!
Identifying goals,
(don't say money - we knew that already :)
On the surface this seems like an easy question but, trust us, it’s not. It’s the equivalent of asking “what would really make you happy in life?” - once you get past the ‘Ferrari’ and ‘millions of pounds’ part of your answer - that advertising and social programming has fed you - actually you're not 100% sure what would make you happy.
This is normal, even professional marketeers are often unclear about their goals. Luckily it’s often much easier for us to identify those goals with you. As an external party we can be completely objective and unbiased. And it’s hard to be objective, when you’re the subject.
Constructing the brief; together
A project is only as good as the brief that commissioned it, so, unless you are a gifted technical web architect... who's also a professional interactive web designer... that works late as a business strategist... who’s also an Internet marketing consultant... have worked on some of the biggest brands in the world... all rolled into one person! - maybe we should work with you on your brief before we get your project underway!
Markets - “Erm... I want to talk to people called Brian please.”
Right, the Internet is big, in fact, it’s massive. And, somewhere in those 2 billion Internet users is your target audience, your key demographic, your audience... call it what you will. Luckily it’s never been easier to spot someone, even on the other side of the world and get them to come to you. We cover this; either in brain melting detail or we can keep it Nice-&-Simple™. Your choice.
The right tools for the job
If you’re talking to us you probably want a site that’s massively technically-challenging, the marketing equivalent of utopia or, more often than not, both - good that’s that all cleared up, but first off, we need to pick the right tools for the job.
Getting the right tools for the job is crucial on any project that needs to perform technically or within a marketing campaign. On large and complex sites it is crucial to its very existence and future performance, so, it’s not to be rushed; companies often get this wrong by trying to connect bits of off-the-shelf systems together and almost always end up starting again from scratch, whilst suffering a massive loss of time and budget. We know this is true; we’ve had to save people from this kind of crisis time and time again.
All our experts are on your case
Our team of experts - all 100% in-house - will guide you through what will work best for you and in what technology. Also, because we live in the real world here, we will look and identify what can be achieved within your budget.
It’s not just the strategists and techies that get involved in the process though, the Internet marketing consultants, designers, video chaps - well the list goes on - and they all have their say. Before you know it, a strategy is born and this isn't just any strategy, it’s one in a long line of Alight’s award winning, ROI busting and competitor destroying strategies.
‘Know thine enemy as thyself’ -
Developing competitor crushing
marketing strategies
We have innovative ways of seeing what your competitors are up to and ways of taking them down to China town! In the right hands the right information can be a dangerous weapon. No one is untouchable! OK, maybe Facebook and Google are untouchable... for now at least.
Creative Brainstorming -
Discovering new directions and
revenue streams
This is a massive part of what we do here at Alight, we give you ideas (and lots of them). Most of them great but frequently they’re game changing.
This process is where the magic happens. Just ask our clients if they appreciate the additional revenue streams and business models that come out of our brainstorming sessions...
The results - paying for themselves!
One client ended up with a whole new revenue stream (that now equates to 50% of their sales!). We’ve come up with efficient new ways of moving through a site that has increased sales on a long established e-commerce site by a massive 25%. We’ve even constructed whole business models off the back of a core idea, that’s led to billions of advert dispersals worldwide...
Come and talk to us about your new business idea today; because there’s plenty more where that came from.
