Graphic design has - to many - become the underdog communication tool; and companies are using it less and less. However, this is the exact reason you should be using it! If you exploit highly crafted, engaging graphic design - that incorporates high quality materials as part of the process (rather than a clumsy afterthought), then it will have an incredible impact.
We have a talented team of illustrators at our disposal, ready to deploy and beautify just about anything you can put in front of them. The wonderful thing about illustration is the imagination really is let out of the box for a good airing - all things become possible and can kick even the most stale of subject matters into shape and life.
Our designers have worked with some of the biggest brands in the world including JCB, Coors Brewers and The Children's Society to name but a few - creating a range of advertising campaigns both above and below the line, from highly focused short run campaigns to targeted nationwide and international campaigns; we have also done several multi-lingual campaigns with great and consistent success.
Characters have been successfully working their way into the collective psyche for decades. Anthropomorphism (or adding human characteristics to non-human objects) often works far better than people when used in sales and educating people; it’s a strange kink in the human DNA that causes people to trust characters far more easily than they trust people or celebrities. Even those with good reputations; rare we know!
We often use characters in web design and especially in animation and storytelling for brands, but they’re equally useful as leading and supporting graphical devices within design for print.
We’ve experience in creating both single/double page pieces for magazines, book covers and layouts, developing and art directing articles layouts within specific magazines and even developing entire magazine re-brands and appearances... right from scratch. Just as we have with NewSugar Magazine; one of the leaders in its genre.
In recent years the web has become the main focal point for the majority of businesses. For this reason, beautifully crafted brochures have far more impact than they have done for years. The same can be said for Annual Reports, even College and University prospectuses.
It’s a great time for graphic design as we have more options than ever before, including some amazing individual digital printing services - meaning each brochure you send can be specifically targeted at an individual.
Although this used to be solely the domain of the big (brand) boys, over the years - thanks largely to a shift towards digital media - the popularity of outdoor media has decreased dramatically. However, we’ve seen no real stats showing that it’s any less effective than before. And, with it being far cheaper than it used to be, we are beginning to see glimmers of a full on large scale and outdoor media revival.