Video & Animation
Telling stories, making new brand friends!
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Video? Online?
Well blow me! Whatever next?!
Online video content, whether live action or animated, is an incredibly effective method of reaching both your target audience and mass markets alike, and, it’s really putting pressure on the TV and radio stations to compete.
Traditionally, broadcast advertising has been exclusively for the mega-brands and its cost effectiveness has been questionable. These days however, thanks largely to increased Internet speeds, online video marketing has really come into its own, and, offers way more bang for your buck. Not only can you reach millions of viewers, but you can see exactly what kind of an impact it’s having on your company or products.
Reading is so 2010 people!
Make content sticky with video!
Sticky content isn’t quite as ominous as it sounds! It’s simply content that keeps your visitors on your site, for longer, and video is arguably the best way of making your site more sticky.
People are without doubt getting more impatient, at least as far as their online activity goes, but when they arrive on a web page with a well positioned video, statistics show they’re much more likely to hang around, click play and absorb the information.
Of course, the quality of the video content is as important as the video itself. If it looks like a blindfolded toddler did it - they’ll not only move on quicker than they can say ‘meh’ - they’ll take a nasty impression of your brand with them.
Now, if that customer just watched one of our videos - you probably just made a sale.
Viral videos -
Self contained brand phenomenon's
Every one's after a low cost, globally impactful, gorilla-drumming, eyebrow-dancing, mega advert. The great news is that as long as you’re prepared to be a little diverse, and possibly brave... you can. You certainly don’t have to be a blue-chip brand for your viral campaign to be a massive success. That’s the beauty of the Internet.
If your video presses the right buttons, is fun and ultimately shareable, you can reach an audience of millions almost overnight. Imagine the impact on your brand that can have!
Convey trust, convert & share
A well crafted video, or indeed, suite of videos can massively increase your brand awareness, clarify products (and their effectiveness), convey trust and massively drive conversion.
Videos and video campaigns can, with a few minor tweaks, become self contained brand tools, perfect for being passed around the Internet like free booze at a party - making you plenty of friends; extremely quickly!
Character animation -
Creating emotive brand connections
Character animation is something we tend to excel in, we know how to communicate a brand, mix humour with sales banter and create characters that turn even the grumpiest of Internet users into a smiling, product-enlightened friend of your brand.
Animated characters are incredible tools for emotive branding. You can sell with a level of trust - that’s impossible to do with text copy, imagery or even people - because the user can associate directly with the character. Add an integrated call-to-action or two in the video and you're on to a winner.
Imagine your top sales man working the perfect sales pitch, 24 hours a day, to the entire world. Result!
Green screen & post production magic
We’ve only been doing green screen for the past 3 years but we’ve already had a number of exceptional results - one of the most notable was the music video which we did for the BBC Children in Need charity, this was a notable success getting airtime on both MTV and VH1.
On location shooting -
We also shoot animals
We’re often out on location with our lights, cameras and er... actors.
We’re happy to travel when it comes to capturing the right atmosphere and we’ve even been as far afield as South Africa - we’d like to point out that the only animals we did shoot whilst there were with a camera, despite a Rhino nearly killing our Creative Director.
Motion graphics -
Picking out the facts, quickly
Let’s say you want to get your point across using online video, but perhaps you’re restrained by a fairly small budget, well fear not, motion graphics could be the answer.
Depending on the message you’re trying to convey, moving text, animated graphs and energetic illustrated icons really can be the perfect tool to get your message across.
Don’t be a plonker
Why do our videos do so well? Well, for one thing, long before we create a video we identify the optimum position, who it needs to communicate with, how it will integrate within your site and most importantly, where it will guide the viewer.
Only a plonker - plonks a video straight from YouTube half way down a page and hopes for the best.
Our carefully developed, intelligently integrated videos with specific user experience exit pathways have delivered some of our highest conversion rates of all.
