Getting the right results is only possible if you understand one thing - your goals. Remarkably, many people fail to understand this and end up with an expensive lemon that understandably refuses to deliver the right results.
We make sure we understand what your goals are (and often help you to identify them too!) before we move onto the design stage. That’s why our sites work... and work hard for you at that.
There are very few markets out there that can’t be turned around by an intelligently crafted site and online strategy. There’s no dark art to performing online... you just have to know what you want to achieve.
We know, from a wealth of experience, and some amazing results that visitors often need to be guided through websites to reach the desired destination. Whether that be a sale, an enquiry or a sign up, you need to convert your visitors into customers.
Having a deeper understanding of your customers and using UX to guide your customers, by ensuring that everything is exactly how they expect it to be, is hard to do well, but the benefits to both your business and your customers are worth it. Make a customer happy, and they’ll become a fan. Get your UX right, and you’ll have your very own fan club!
Using any available analytics is extremely useful when identifying your sites requirements. Before we design anything at all, we analyze where your customers are coming from, what they’re looking at, where they go to and most importantly where and why they leave without converting.
However, analytics is just data at the end of the day and the best results come from getting to know who your audience is and what they do. We have decades of collective experience in what works and what doesn’t. Add to this an uncanny ability to spot trends, shifts in markets and user viewing and buying patterns, and it should give you an idea of why our sites are so successful.
Unlike many of the poor souls in our Industry, we’re spoilt with our very own custom CMS (an inevitability considering the unashamedly geeky lot that make up the Alight team).
It’s built from the ground up to be the ultimate in Search Engine Friendliness and is a major factor in why our sites perform quite as well as they do. And, because we are in full control we can ensure all our sites are accessible and completely W3C and DDA compliant.
Fully understanding the purpose of a website is key to creating the hierarchy of its information, products and ideas. Unsurprisingly, it baffles us how many ‘experts’ get this so terribly wrong; often pushing all the content onto the homepage, or stuffing the navigation with hundreds of links with a vague hope the viewers will read it all before navigating to another page.
Hierarchy is simply a case of identifying the levels of importance on each individual page - this helps guide the viewer through the site and heavily aids conversion.
The Internet bombards us with vast amounts of information every day and, as humans, the way in which we interact both with the information itself and the websites that deliver it, is changing. In short (in addition to thinking in a less linear and more relational manner) our attention spans are getting shorter.
It’s now more important than ever to engage a potential customer the moment they hit your site; irrespective of whether you’re a start-up, SaaS (software as a service) or a massive E-commerce the rules are the same... say it clearly, and quickly!
Statistically, when someone visits your site they’re already interested in who you are and what you have to offer - you just have to convince them that you’re the best thing since sliced bread! We know it doesn’t sound easy, but there is an art to it. That’s where we come in.
Without a doubt, conveying trust on your site is essential to its success. Your visitors need to feel at ease if they are to be willing to get in touch, sign up or make a purchase. Any objections they have will need to be countered by your high-calibre, trust-inducing website. Claiming to be able to turn water into wine just isn’t enough, you need to show how it’s done and how many times you’ve done it brilliantly!
We’re amazing at creating engaging websites that lead to impressive conversions and massive returns on investment, but it’s easy to just say that... so, we tend to let our case studies & results speak for themselves, that said if you would prefer a chat then give us a call on 0845 009 8020.